Visionary. Maverick. Icon. Everyman. Ely Callaway was an entrepreneur with great big ideas, a man with great integrity, a great friend to many. His energy and enthusiasm for golf and life were undeniable. His Demonstrably Superior, Pleasingly Different philosophy lives on in the Company he built and his enduring impact can be traced to the innovative, groundbreaking Callaway products that bear his name today.
It was what Ely Callaway called Demonstrably Superior, Pleasingly Different. In business, in leisure and in life, you need to differentiate yourself, he said. Stand out. Be exceptional. Fill a niche. Over-deliver. And always, always stand for your principles and deliver what you promise. Enjoy the results. Then, get back to work to see if you can do the job even better.
"I am not a good enough salesman to sell a mediocre product. Our philosophy as a company, no matter what we're making, we want to find a way to make it better. If we don't, someone else will."
About the only thing Ely Callaway never mastered was retirement. He tried it a few times; it just didn't stick. He preferred the excitement and challenge of his Carlsbad, Ca office to just about any vacation and drove himself to work every day, arriving by 7:45 a.m., until just a few months before his death in 2001. If you look closely, you realize he never really left. His smiling photo gazes over every section of Callaway Headquarters – from the expansive lobby to the R&D offices and everywhere in between. His legacy lives on in innovation and the promise of more satisfying shots for every golfer.